Channel no5 Bottle

Channel no5 Bottle

Perfume was traditional worn by two different types of woman. “Respectable” woman would wear a single pure scent, often a flower. Perfumes which were more interesting such as jasmine and animal musk were associated with more provocative women.         

                                                                       

Channel wanted to create a modern perfume which would reflect women of the 1920’s. Channel designed a bottle that would be contrary to the fussy crystal bottles which were common at the time. Her bottle was to be “pure transparency…an invisible bottle”.           

                                              

Although the bottle was simple Channel claimed that what was inside the bottle itself was much more important and significant. She named the bottle Channel No 5 as the date it was to be released was the 5^th of May, the fith month. The sample she was given by the creator earnest Beautiful was ladled No 5.    

Channel No 5 is a timeless classic perfume which had remained the same since 1924, sustaining only minimal changes to the stopper. Channel No 5 is the most fashionable and famous perfume, worn by the elite.

The 1920's

The 1920’s was an exciting time of change  where there were advancements in Technology, travel and fashion. Being pre war there was lots to look forward to and many changes on their way.

Fashion Changes dramatically, more so for women than for men. The means fashion became less stuffy and formal, the emphasis on youthful. Whereas for women it became about personality and expressing yourself through fashion. The two famous items were the cloche hat and the flappy dress creating the flappy girls. The cloche hat was small and sophisticated where as before hats had been wide brimmed. The flappy dress was short and straight which was a contrast with the long skirts pre 1920’s.